For People.

For Crowns.

The Morenita Collection came about during a time when I struggled to find worth, love, and beauty in my crown. I was living in Ecuador for a short period of time, but that was also a period of time where the locals that I met and became friends with expressed a huge appreciation for my natural hair and continuously reminded me of the beauty that I kept hidden for so long. Although I was using wraps as a way to cover my natural hair, they were so amazed at how it complimented my hair and skin tone, and how uniquely I put it together. The locals referred to me as “morenita” which means little brown girl in the Spanish language. That term and those memories stuck with me forever and they had convinced me to see a beauty in myself and in my culture that I had chosen to ignore for so long. 

The Morenita Collection was created in order to empower individuals to embrace the roots of their crowns. Most of our handcrafted products are sewn with 100% Charmeuse Silk Satin to help retain moisture in the hair, reduce friction which leads to hair damage and frizz, and maintains protective styles. As an Afro-Latina wombxn, I used to struggle with recognizing and appreciating the beauty within my crown because of the constant distractions of European standards of beauty and the absent representation of black and brown people. What I once used to hide my crown out of embarrassment, discomfort, and insecurity is now being used to encourage and promote self love and individual beauty. 

The Morenita Collection represents self love, protection of divine energy, empowerment and beauty of all forms. As a CODA (Child of a Deaf Adult), I strive to hold space for the representation of the deaf and hard of hearing community. American Sign Language has always been a tremendous part of my life as it is a gift for me to have a deaf mother. My hope is that through my brand, you too will be able to engage in American Sign Language and be open to having the opportunity to learn more about the incredible and fascinating deaf and hard of hearing community. 

With light and love,

Shakya G.